Today on The CMO Advantage, host Ed Gaskin interviews Diane Hessan, President and CEO of Communispace. Communispace is the leader in providing Online Consumer Insight Communities for Market Research. Diane defines what online community research is, how to use it, its strategic advantages and discusses case studies including Godiva, Kraft, Motrin and Tropicana.

Today on CMO Advantage, Host Ed Gaskin interviews Marcus Whitney, Co-founder and CTO of Moontoast, a social commerce company. Marcus shows how entertainers such as Wyonna Judd and Taylor Swift provide fans with a richer user experience and receive incremental value in return. Companies with loyal customers and affinity groups can use this technology.

Ed Gaskin speaks with Barry Libert, Chairman and CEO of Mzinga and author of recently released book, "Social Nation". Today Barry discusses five places to get started in creating your own social nation, the Seven Principles for Building Your Social Nation and 10 Pitfalls to Avoid in Building a Social Nation. Zappos is used as a case study.

Ed Gaskin speaks with co-founder of Mindgauge Rich Armstrong on using Crowdsourcing to create Consumer Advisory Committees as a way to obtain customer insight. They discuss ways CMOs can use Crowdsourcing in general and this technology in particular to gain real insight into all aspects of the marketing mix. They also discuss "My-Take" a consumer opinion portal.

Today on Up Close with CMOs, host Ed Gaskin interviews Michael Troiano one of three principals at Holland Mark. Holland Mark provides objective business and marketing counsel focused on the creative opportunities that can move the top or bottom line.  Mike discusses Holland-Mark's four point perspective on social media:
 1) Relevance of Offering
 2) Clarity of Message (Getting to One Simple Thing, something which is true, relevant, motivating and distinct)
3) Consistency of Experience, and
4) Driving of engagement. Companies discussed include Slade Gorton and Notch.

Today on Up Close with CMOs, host Ed Gaskin interviews Todd Van Hoosear, Co-founder of Fresh Ground Communications. Fresh Ground helps businesses and non-profits interact more effectively with their communities using social technologies and practices. The show discusses the four C's of social media, Content, Community, Conservation and Conversion and common pitfalls of social media. The show also discusses Netszza's "At A Glance" social media monitoring system.