Discover how Rich Armstrong co-founder of Mindguage creates Consumer Advisory Committees and uses Crowdsorcing to gain insight into the marketing mix

Ed Gaskin speaks with co-founder of Mindgauge Rich Armstrong on using Crowdsourcing to create Consumer Advisory Committees as a way to obtain customer insight. They discuss ways CMOs can use Crowdsourcing in general and this technology in particular to gain real insight into all aspects of the marketing mix. They also discuss "My-Take" a consumer opinion portal.