Today on Up Close with CMOs, host Ed Gaskin interviews Michael Troiano one of three principals at Holland Mark. Holland Mark provides objective business and marketing counsel focused on the creative opportunities that can move the top or bottom line. Mike discusses Holland-Mark's four point perspective on social media:
1) Relevance of Offering
2) Clarity of Message (Getting to One Simple Thing, something which is true, relevant, motivating and distinct)
3) Consistency of Experience, and
4) Driving of engagement. Companies discussed include Slade Gorton and Notch.
1) Relevance of Offering
2) Clarity of Message (Getting to One Simple Thing, something which is true, relevant, motivating and distinct)
3) Consistency of Experience, and
4) Driving of engagement. Companies discussed include Slade Gorton and Notch.
Up Close with CMOs from Mike Troiano on Vimeo.
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