If you have raving fans, learn how to provide a richer user experience for them from Marcus Whitney, Co-Founder and CTO of Moontoast

Today on CMO Advantage, Host Ed Gaskin interviews Marcus Whitney, Co-founder and CTO of Moontoast, a social commerce company. Marcus shows how entertainers such as Wyonna Judd and Taylor Swift provide fans with a richer user experience and receive incremental value in return. Companies with loyal customers and affinity groups can use this technology.