Learn about the Four C's of Social Media from Communications expert Todd Van Hoosear

Today on Up Close with CMOs, host Ed Gaskin interviews Todd Van Hoosear, Co-founder of Fresh Ground Communications. Fresh Ground helps businesses and non-profits interact more effectively with their communities using social technologies and practices. The show discusses the four C's of social media, Content, Community, Conservation and Conversion and common pitfalls of social media. The show also discusses Netszza's "At A Glance" social media monitoring system.  

Todd's Pulse Network CMO Interview from Todd Van Hoosear on Vimeo.