The CMO Advantage
The purpose of our show is to provide Chief Marketing Officer's (CMOs), or those that aspire to be, a competitive advantage by brining them the best thinking on marketing applications of emerging technologies and the best practices of existing ones.
The types of emerging technologies we will cover include QR codes, native aps, augmented reality, gaming, mobility, all aspects of social media and leveraging cloud technologies. We cover traditional areas such as marketing strategy, research, and communications, including sales and customer service. We also cover newer topics such as content, communities and conversation.
We do this by interviewing Subject Matter Experts (SMEs) and Thought Leaders from leading companies, agencies, academics, authors, analysts, vendors and consultants. This is to provide our viewers insight that can lead to competitive advantage in the marketplace.
Because of the quantity of content being created, and so many new technologies being developed, it is impossible for CMOs to keep up. So we filter and sort content and then package our show so it is easy for our viewers to consume on their terms, live or on demand.
Our hope is that after watching the viewer leaves with a tip, technique or technology that they can use to provide their company a competitive advantage. Our sponsors are those that want to be associated with the cutting edge of marketing and technology. If you have a new technology, book, concept or campaign, this show must be part of your launch.
The types of emerging technologies we will cover include QR codes, native aps, augmented reality, gaming, mobility, all aspects of social media and leveraging cloud technologies. We cover traditional areas such as marketing strategy, research, and communications, including sales and customer service. We also cover newer topics such as content, communities and conversation.
We do this by interviewing Subject Matter Experts (SMEs) and Thought Leaders from leading companies, agencies, academics, authors, analysts, vendors and consultants. This is to provide our viewers insight that can lead to competitive advantage in the marketplace.
Because of the quantity of content being created, and so many new technologies being developed, it is impossible for CMOs to keep up. So we filter and sort content and then package our show so it is easy for our viewers to consume on their terms, live or on demand.
Our hope is that after watching the viewer leaves with a tip, technique or technology that they can use to provide their company a competitive advantage. Our sponsors are those that want to be associated with the cutting edge of marketing and technology. If you have a new technology, book, concept or campaign, this show must be part of your launch.
